SEObility is an all-in-one SEO platform that has gained popularity among SEO professionals for its robust rank tracking and comprehensive site auditing capabilities. It offers a casual yet professional user experience - think of it as a friendly co-pilot for your SEO campaigns.
In this review, we’ll dive into SEObility’s features in detail, especially its keyword ranking monitoring, and explore advanced use cases like automated reporting, API integration, technical site audits, and more.
Onboarding and Setup
Getting started with SEObility is refreshingly straightforward. Signing up for a free account is quick – you can even use a Google login to streamline the process.
Once registered, the platform onboards you with a guided tour and prompts to add your first project (your website). For each project, you’ll input your site URL and some settings, and if you’re a Premium user, you have options like crawling subdomains, scheduling regular crawls, and enabling email alerts for issues.
The dashboard itself is uncluttered and intuitive. After adding a project, SEObility will start an initial site crawl to audit your website. During this process, you can already set up keyword tracking and explore other tools.
The interface provides helpful tips and explanations for each section, so even without prior experience with SEObility, you won’t feel lost. It’s clear that the platform is designed to cater to both SEO newcomers and experienced professionals – while beginners get guidance, seasoned SEOs can quickly skip ahead to configure advanced settings (like adjusting crawl depth or verification for faster crawling).
Overall, the setup experience lives up to its reputation: user-friendly and quick.
Rank Tracking: Monitoring Your Keyword Positions
Rank tracking is where SEObility really shines. The platform includes a Keyword Ranking Monitoring module that lets you keep a constant eye on how your website’s keywords are performing on Google. Unlike many tools that treat rank tracking as a separate add-on, SEObility bundles it into all its plans (even the free tier, albeit with limits).
This means you can start tracking keywords as soon as your project is set up, without any extra installation or charges for the basics.
Daily Updates and Mobile Tracking: SEObility checks your keyword rankings daily on desktop search results, so you’ll always see up-to-date positions for your tracked keywords. Mobile rankings are also tracked, though with a slightly lower frequency (every three days for mobile, on the Premium plan).
This is handy for SEO pros who need to compare desktop vs mobile performance.
All ranking data is presented in a dashboard that highlights position changes, new entrants, and drops, so you can spot notable movements at a glance. The Ranking Dashboard provides a high-level visibility score for your site – a proprietary metric indicating how visible your site is overall, based on the rankings of all your tracked keywords.
A rising visibility score means your keywords are collectively doing better, which is a quick health check for your SEO efforts.
Local and City-Level Rankings: For those optimising for local SEO, SEObility supports localised rank tracking. You can specify not just the country and Google domain (e.g., Google UK, US, Germany, etc.), but also drill down to city-level search results.
This is a boon for businesses targeting specific cities or regions – for example, a Manchester-based service can track how it ranks specifically for users searching in Manchester.
On the free plan, you’re limited to country-level tracking only, but Premium users can add city targeting to keywords easily. SEObility even recently introduced Local Pack tracking: if your site appears in Google’s local 3-pack (the map results for local queries), the tool will mark it with a small map icon and show your position within the local pack.
This means local SEO practitioners can monitor not just organic rankings but also visibility in local map results – a valuable feature when you’re vying for local customers.
Competitor Tracking: Monitoring your own rankings is half the battle; the other half is keeping an eye on competitors. SEObility allows you to add competitor domains for each project so you can compare your performance against others in your niche.
Even the free Basic plan supports up to 3 competitors, while Premium lets you track 20 competitors per project (and Agency up to 30).
In practice, SEObility will show competitor rankings alongside yours for the same keywords, highlighting where a competitor might be outranking you. This competitive insight can reveal opportunities (for instance, spotting keywords where a rival is consistently on top could prompt you to investigate their content or backlinks).
As SEObility’s documentation notes, peeking “over the fence” at competitors helps you discover new content ideas and niches to target. It’s a useful benchmarking tool integrated right into the rank tracking dashboard.
On-Page Integration for SEO Suggestions: One standout aspect of SEObility’s rank tracking is how it ties into on-page SEO analysis. The platform doesn’t just list keyword positions; it also analyses the page that’s ranking for each keyword and provides suggestions to improve that page’s optimisation for the target term.
This is possible because SEObility’s site crawler and ranking tool are connected. For example, if you’re tracking the keyword “technical SEO audit” and your blog post is ranking 8th, SEObility might flag that the keyword isn’t in the H1 heading or that there are few internal links pointing to that page – concrete suggestions drawn from the crawl data. This kind of cross-linked insight is gold for SEO pros: instead of just seeing a ranking and guessing why it’s low, you get actionable hints on what to fix on your page to potentially boost that ranking.
In essence, SEObility’s rank tracker doesn’t operate in a silo; it “knows” about your site structure and content and uses that knowledge to guide your optimisation efforts.
Reporting on Rankings: We’ll cover reporting in detail later, but it’s worth noting here that SEObility automatically keeps you informed of ranking changes.
The tool sends out weekly email reports summarising your keyword movements (position gains, drops, new rankings, etc.). So even if you don’t log in every day, you’ll get a heads-up if something significant happens, like a big jump for a target keyword or a slip that needs attention.
The ranking data can also be exported to PDF or CSV at any time, which is useful if you need to share a quick report with a client or incorporate the data into your own reporting systems.
Technical Site Audits and On-Page SEO Tools
Beyond rank tracking, SEObility offers a comprehensive site audit feature that caters strongly to technical SEO needs. When you create a project, the platform crawls your website (much like a search engine would) and checks for a wide array of issues.
The depth of this crawl is impressive – Premium accounts can crawl up to 25,000 pages per site, and Agency accounts up to 100,000 pages, which is enough for most small-to-medium and even many large websites. The crawler performs 250+ checks and analyses on your pages, covering everything from classic technical factors to content quality.
What kind of issues can SEObility’s audit catch? The list is long: it will find broken links, missing or duplicate meta tags, slow-loading pages, mobile usability problems, improper use of canonical tags, orphan pages, and much more. It doesn’t stop at pure technical errors – it also flags on-page SEO issues like low word count, missing target keywords on pages, or multiple pages targeting the same keyword (keyword cannibalisation).
For instance, SEObility can identify pages with very similar content or duplicate paragraphs, pages that have a keyword in the title but not in the body (indicating a possibly thin content issue), and even pages with spelling errors or “typos”. Each issue detected in the audit comes with an explanation and often a recommendation on how to fix it.
This is useful for prioritising fixes – SEO professionals can quickly scan the audit report and zero in on high-impact problems.
The audit results are presented in an organised dashboard with sections like Technical & Meta, Structure, and Content, each giving an overview score and listing issues under that category.
For example, in the Tech & Meta tab you’ll see stats on pages crawled, server response codes, meta description lengths, etc., and any problems like missing meta descriptions or slow response times are highlighted.
The Structure tab visualises your site’s internal link structure, shows if there are too many clicks from the homepage to certain pages, and identifies redirect chains or broken anchors. The Content tab will bring up issues of duplicate content and keyword usage frequency (including a nifty feature analysing the most used keywords on your site).
For content optimisation, SEObility even includes a TF*IDF tool – an advanced feature that analyses your text in comparison to top-ranking content to suggest relevant terms you might be missing. This is helpful for fine-tuning pages to cover a topic more comprehensively, and it’s available within the platform (particularly useful for on-page SEO enthusiasts looking to go beyond basic keyword density checks).
Another aspect SEO pros will appreciate is that SEObility’s site audit can be scheduled to run regularly. Premium and Agency plans support setting up automatic crawls (e.g., weekly or monthly) so you can continuously monitor your site’s technical health. Any new issues or regressions can trigger email alerts – for example, if a previously working page suddenly returns a 500 error, SEObility’s monitoring will send an email notification so you can act fast.
This continuous auditing and alert system means SEObility doubles as an uptime/watchdog tool for critical SEO errors. It’s like having a diligent auditor that never sleeps, which is reassuring when managing multiple sites.
Automated Reporting and White-Label Features
Reporting is a crucial part of any SEO tool, especially for agencies and consultants who need to communicate results to clients. SEObility provides several automated reporting options to make this easy. First, as mentioned, there are weekly email summaries for rankings, and you can also get email alerts after each site crawl completes with the latest audit results. These keep you informed without needing to log in but when it’s time to prepare a report, SEObility has you covered with built-in export and white-label capabilities.
Every report or data view in SEObility (whether it’s the ranking overview, a list of site issues, or backlink analysis) can be exported as a PDF or CSV file. The PDF exports are white-label, meaning you can brand them with your own logo – a professional touch if you’re delivering reports to clients under your agency’s branding.
In the Premium and Agency plans, you can customise these reports so that the client sees the analysis as coming from you, with no SEObility logo in sight. Agencies will also appreciate the ability to add custom email recipients for reports. For example, you might have weekly ranking reports sent directly to a client’s email or a team member, straight from the SEObility system.
The Agency tier further supports project sharing and sub-accounts, which means you can create logins for clients or team members with restricted access if you want them to view the data directly online. This multi-user environment, combined with report customisation, makes SEObility suitable for agency workflows where regular reporting and collaboration are key.
In terms of automation, SEObility’s approach is largely “set it and forget it” for standard reports – you schedule the crawls and email reports and the system will handle it.
The continuous monitoring mentioned earlier (for detecting critical errors) also plays into automated reporting by immediately alerting you or your technical team when something goes wrong. There’s no need to run manual checks for, say, uptime or indexing issues; SEObility will be watching in the background. This frees up time for SEO professionals to focus on strategy rather than constant manual monitoring.
API Access and Integration Potential
For advanced users and developers, SEObility offers an API that extends its integration potential beyond the web interface. The SEObility API is a RESTful service returning JSON, designed so that agencies, in-house teams, or other software providers can pull SEObility’s data into their own systems.
This means if you have a custom SEO dashboard or reporting tool, you can programmatically fetch things like site audit results or ranking data from SEObility instead of exporting files manually.
The API is quite comprehensive: it provides access to the Site Audit (crawling up to 100k pages via API call), the SEO Check for single pages, a TF*IDF analysis endpoint, and a Rank Tracking endpoint for keyword rankings. Essentially, most core data that you see in the SEObility UI can be retrieved via API.
This opens the door for integrating SEObility with other marketing dashboards or even creating custom client portals.
It’s worth noting that the API uses a credit-based system, which implies that heavy usage might incur additional costs (especially for things like large site crawls). According to SEObility, the API was specifically developed with resellers and tool providers in mind, allowing white-label or grey-label use of the data.
For example, an agency could use SEObility’s API to power an SEO report section on their own platform, effectively embedding SEObility’s engine under the hood but with their own branding.
The Agency plan of SEObility is geared toward this kind of use, as it includes higher API allowances and even mentions extended API functionalities. Premium plan users also get API access, albeit at a more limited scale, suitable for light integrations or internal use.
Beyond the API, integration potential also comes from good old-fashioned data portability. SEObility’s CSV exports for keywords, site issues, or backlinks mean you can import that data into Google Sheets or data visualisation tools like Looker Studio (formerly Google Data Studio).
SEO professionals often juggle multiple data sources, and while SEObility might not have direct one-click integrations with Google Analytics or Search Console, you can combine data via exports and the API.
For instance, one could use the API to pull daily ranking data and mash it up with Google Analytics traffic data in a BI tool to see correlations between rank changes and traffic changes. This flexibility makes SEObility not just a standalone tool but one that can fit into a larger SEO toolchain.
Pricing and Plan Transparency
Cost is always a consideration when choosing an SEO platform, and SEObility positions itself as a cost-effective solution with a clear pricing structure. There are three main plans: Basic (Free), Premium, and Agency. The Basic plan is free forever and is surprisingly feature-rich for a free offering – you get 1 project (site) with up to 1,000 pages crawled, 10 keywords for rank tracking, and even the ability to track 3 competitors.
This free tier is a great way to explore the tool’s capabilities on a smaller site or if you’re just starting out. It includes the core site audit and on-page analysis features (limited to one crawl every 3 days) and basic ranking tracking (country-level only, desktop only). Many SEO professionals use the free account as a “site checker” or for hobby projects, which speaks to SEObility’s generosity in their free offering.
The Premium plan costs around $50 per month (about £40-£50 in the UK, plus VAT) when paid monthly, with a 20% discount available for annual subscriptions. Premium is labeled as the best choice for small and mid-size businesses. It comes with up to 3 projects, each able to crawl 25,000 pages, and includes tracking for 300 keywords in total.
With Premium you unlock all the advanced features: mobile rank tracking, city-level tracking, on-page integration for rankings, full site audit with JavaScript crawling and duplicate content checks, the TF*IDF tool, and backlink analysis. You also get features like PDF/CSV export, white-label reports, and email alerts on by default.
Importantly, Premium comes with a 14-day free trial, so you can test everything risk-free for two weeks, which is great for assessing if it meets your needs.
The Agency plan is the top tier at $200 per month (around £180 per month). Aimed at large websites, companies, and agencies, it supports 15 projects and up to 1,500 keywords, and can crawl 100k pages per project. Agency users benefit from priority support, the highest limits, and features like sub-accounts for team members or clients. It also allows more competitor tracking (30 per project) and more API usage.
Essentially, Agency is for when you need to manage SEO at scale or for multiple clients. One nice aspect of SEObility’s pricing is the transparency: on the pricing page, every feature and limit is clearly laid out in a comparison table, so you know exactly what you get with each plan. They also offer add-ons if needed – for example, if an Agency user needs to track more than 1,500 keywords, they can purchase additional keyword packs (100 extra keywords for about $10 on Agency).
This à la carte approach means you don’t necessarily have to jump to a higher plan if you just need a bit more of one resource.
In terms of cost-benefit, SEObility is often praised for giving a lot of value relative to its price. At ~$50/month, the Premium plan is on par or cheaper than many competing SEO suites, and it covers a broad feature set (site audit, rank tracking, backlinks, etc.) under one roof.
Agencies will likely find the $200/month a reasonable investment for managing numerous sites, especially with the time saved on reporting and the ability to white-label.
Plus, the existence of a free plan and a free trial makes it easy to recommend others to test the platform without any financial barrier.
Use Cases and Best Fit: Who Should Use SEObility?
SEObility markets itself as an all-in-one SEO solution, but what types of SEO work is it most suited for? Based on its features, SEObility is particularly strong for technical SEO and on-page optimization. The comprehensive site audit and continuous crawling make it ideal for technical SEO specialists or webmasters who need to keep a site in healthy shape.
If you’re the kind of SEO pro who loves diving into crawl reports, fixing broken links, improving site speed, and eliminating duplicate content, SEObility provides a treasure trove of data and recommendations. The tool’s ability to find detailed on-page issues (like keyword cannibalisation or missing meta tags) caters to on-page SEO work that goes beyond surface-level checks.
Another area where SEObility excels is rank tracking for both general and local SEO. If your focus is on monitoring keyword performance – whether for a nationwide e-commerce site or a local business – SEObility’s rank monitoring (with local pack insights and competitor comparison) is extremely useful.
Local SEO practitioners, in particular, benefit from the city-level tracking and the identification of Local Pack rankings. However, SEObility does not have features specific to Google Business Profile management (formerly Google My Business) or local citation audits, so it’s not a one-stop-shop for all local SEO tasks.
It covers the ranking visibility part of local SEO very well, and you’d use other tools for managing reviews or local listings.
For content-focused SEO, SEObility offers tools like the TF*IDF analysis and content reports, which can help in optimising pages for relevancy. It’s useful if you are working on improving existing content or ensuring your pages are comprehensive. That said, SEObility is not a full-fledged content marketing suite – it doesn’t, for example, do keyword brainstorming like some dedicated content tools, but it will check if your page is well-optimised for the keywords you provide.
It’s best used in conjunction with your own keyword research processes (SEObility does have a basic keyword research tool and SERP snippet preview among its free tools, but those are more auxiliary).
Backlink analysis in SEObility is a handy addition but is not as deep as what specialised backlink tools (like Ahrefs or Majestic) offer. SEObility’s backlink checker will show you incoming links and even monitor new/lost backlinks over time. This is perfectly fine for an overview of your link profile and for competitor link spying on a small scale.
SEO professionals who are heavy into link building might still rely on a dedicated link index for exhaustive research. However, for many use cases (especially if you just need to keep an eye on your own backlinks and perhaps a few competitors), SEObility’s built-in backlink tools are sufficient and conveniently integrated into the same platform as everything else.
When it comes to scale and enterprise SEO, SEObility can handle a lot, but there are upper limits to be mindful of. A large enterprise with a massive website (say millions of pages or tens of thousands of keywords to track) might bump against SEObility’s project and keyword limits. With 1,500 keywords max in the default Agency plan, very large-scale operations might need to purchase additional keyword packs or use multiple accounts.
Similarly, crawling 100k pages covers most sites, but truly enormous sites might need a more specialised crawling setup. The tool is cloud-based and doesn’t require installation (accessible via any modern browser), which means it can be used from anywhere, but also that you rely on SEObility’s infrastructure for big jobs – in our experience, it’s quite reliable, though extremely large crawls might take time or require splitting into segments.
Enterprise SEO teams that need custom integrations will appreciate the API, and they might use SEObility as part of a broader toolset.
For many agencies and in-house teams with moderate to large sites, SEObility hits a sweet spot by covering all fundamental SEO areas without the hefty price tag of some enterprise platforms. It’s telling that SEObility enjoys a strong reputation (rated around 4.6/5 on Capterra and G2) and has been recognised as a Leader in SEO software in 2024 – it’s seen as delivering solid results for a wide range of SEO applications.
Limitations and Drawbacks
No tool is perfect, and SEObility does have some limitations to be aware of. Firstly, as alluded above, the rank tracking is Google-only. If you need to track Bing, Yahoo, or other search engines, SEObility won’t cover that – it’s focused on Google rankings (across various country domains).
For most SEO pros this is fine (Google is usually the priority), but in niche cases where another engine matters, you’d need a supplemental solution.
Another consideration is the scale of the included limits. While 300 keywords on Premium and 1,500 on Agency will suffice for many projects, some users might find this limiting, especially if they want to track a vast keyword portfolio. SEObility’s pricing for additional keywords is reasonably transparent (e.g., ~$10 for 100 extra keywords) but it’s an extra cost to factor in.
Compared to some competitors, SEObility’s keyword limit might seem low – for example, some rank tracking services offer thousands of keywords for a similar price. However, those services might not include the audit capabilities that SEObility has. It’s a trade-off between breadth of features and depth in one area.
If pure rank tracking volume is what you need (and you don’t care about site audits), there are other tools that specialise in that which could be more cost-effective for high volumes. In SEObility, you’re getting a balanced toolkit, but not necessarily unlimited everything.
SEObility’s backlink database, as mentioned, is another mild drawback. The data is perfectly usable for basic backlink monitoring, but hardcore SEO professionals who do extensive link analysis may find the backlink index less comprehensive than industry giants.
SEObility will identify backlinks and even give metrics like a domain authority score, but it might not catch every link that a tool like Ahrefs does, simply due to the scale of crawling the entire web required. Therefore, for backlink-heavy campaigns, SEObility should be supplemented with a dedicated backlink tool. On the flip side, having a built-in backlink checker is great for regular SEO maintenance and smaller campaigns.
One more limitation is the relative lack of direct integrations with third-party services like Google Analytics or Google Search Console. Some SEO platforms allow you to import GA or GSC data to pair with your SEO insights, but SEObility doesn’t currently have one-click integrations there.
You can manually compare data or use the API/exports to blend data yourself, but native integration is missing. For many, this isn’t a deal-breaker, but it’s worth noting if you expected a fully integrated marketing dashboard. SEObility’s strength is in its own data (crawl, ranks, links), and it assumes users will use GA/GSC separately for traffic and search query analytics.
Finally, let’s address the pricing in context. While SEObility is more affordable than some all-in-one SEO suites, the $50/month could be considered a hurdle for freelancers or very small businesses on tight budgets, especially given the free alternatives out there (albeit far less powerful). Some reviewers have pointed out that the paid plans, though rich in features, might seem pricey if you’re comparing purely on number of keywords or projects.
However, the presence of the free plan and trial mitigates this – you can accomplish a fair amount without paying, and only upgrade when you truly need the higher capacity. In our view, the value provided is well-aligned with the cost, but users should make sure they will utilise the range of features to get their money’s worth.
Conclusion
SEObility has carved out its place as a versatile SEO platform that balances ease of use with depth of features. Its rank tracking capabilities – complete with daily updates, local targeting, competitor benchmarking, and integrated on-page insights – make it a standout choice for anyone who needs to keep tabs on search rankings in a thoughtful way. Coupled with a strong technical site audit tool and extras like content optimisation and backlink monitoring, it covers the bases for most SEO campaigns.
The experience of using SEObility is smooth and geared toward efficiency, from the quick onboarding to the automated reports that keep you in the loop.
For SEO professionals in the UK and beyond, SEObility offers a casual-but-capable toolkit: easy enough not to overwhelm, yet rich enough to satisfy technical SEO requirements and reporting needs. It’s particularly well-suited for consultants, agencies, and in-house teams managing small to mid-sized websites (or a portfolio of sites) who want an all-in-one solution that won’t break the bank.
While it has some limitations (as any tool does), the continuous improvements – such as new features for local SEO tracking – show that the team behind SEObility is attuned to the evolving needs of SEO practitioners.
In summary, SEObility is a reliable ally for those looking to improve their search engine performance. It brings together rank tracking, site auditing, and reporting in one platform with a transparent pricing model and a user-friendly approach. If you’re aiming for better rankings and a healthier website without jumping between multiple tools, SEObility is certainly worth a look.
With a free plan to get you started and a comprehensive feature set when you go premium, it has your SEO bases covered from technical fixes to climbing those Google rankings.